Sales Landing Pages

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Sales Page Development

A Framework for Building Sales Pages That Convert

Creating an effective sales page isn’t about clever headlines or persuasive buzzwords - it’s about structure, clarity, and relevance. When built correctly, a sales page can be one of the most powerful tools in your business for driving sales or generating high-quality leads.

I help businesses design sales pages using a proven 12-part framework that’s grounded in the fundamentals of great copywriting and behaviour-driven design.

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What Makes an Effective Sales Page?

Every element on a great sales page should serve a function - to capture attention, build trust, clarify the offer, address objections, and prompt action. The process we follow ensures that each of these key elements is considered and implemented with care.

The framework includes:

An attention-grabbing headline that speaks directly to your audience’s core need
A clear, structured narrative that highlights the problem, builds tension, and presents the offer as a logical solution
Well-defined features and benefits, presented in a way that supports decision-making

Social proof, including testimonials positioned strategically to support your credibility
Pricing strategy and anchoring to help your offer feel valuable and fair
A strong, relevant call to action that guides users towards the next step

The goal isn’t to overwhelm visitors with information, but to give them just enough of the right information - in the right order - to help them make a confident decision.

The Process

For Business Owners Ready to Turn Their Offer Into a Clear, High-Converting Sales Page - With Strategy, Copy, and Design All Done for You

Workbook covers the 12 elements of a conversion focused sales page

1. Complete the Workbook

We begin with a structured workbook that’s been carefully designed to guide you through each critical component of a high-converting sales page.

This workbook prompts you to reflect on your offer, your ideal customer, and the value you deliver - helping uncover the core messages that matter most.

After completing the workbook, we’ll schedule an online interview

2. Deep-Dive Interview

Once you've completed the workbook, we’ll schedule a recorded online interview where I walk through your answers with you, probing deeper into each response.

This session allows me to explore the emotional drivers, customer pain points, and unique angles that are often difficult to uncover in writing alone. It’s a chance for me to clarify your thinking, uncover hidden insights, and refine your messaging.

The Sales Page is fully researched, written and designed by myself

3. I Build the Sales Page

From there, I take everything we’ve uncovered - your workbook responses and insights from our conversation - and craft a well-structured, conversion-focused sales page tailored to your business goals.

This includes researching your market, writing clear and persuasive copy, designing the layout, and building the page itself all aligned with best practices for conversion.

This collaborative process ensures that your final page isn't just informative - it’s persuasive, aligned, and built on a deeper understanding of what moves your audience to act.

GET IN TOUCH TODAY

or Schedule a FREE Consultation Today

What’s holding your business back?

Struggling to pinpoint why your sales aren’t growing?
Unsure how your brand stacks up against the competition?
Wasting time and money on marketing that doesn’t convert?

Let’s fix that

Book a free 40-minute consultation and get expert insight into what’s really going on and what to do next.