Verisense Technologies
Positioning a wearable sensing device into the competitive billion-dollar wearable sensing industry.
The initial goal of this project was to enter the lucrative yet competitive wearable watch industry, going up against wearable sensing giants such as Garmin, FitBit and Nike.
I was hired to design their wearable watch and its accompanying packaging.
However, after some initial discussions it was decided to first complete a target market analysis and gain a better understanding of the overall wearable target market and its competitive landscape.
After a 4-month analysis, Verisense Technologies moved into the wearable technology for research applications within the clinical trial marketplace.
Strategy
Target Market Analysis
Brand Strategy
Brand Development
Competitive Audit
Identity
Naming ideation
Brand Identity
Pitch Deck Development
Experience
Art Direction
Logo Design
Graphic Design
Photo. Template for branding identity. For graphic designers presentations and portfolios.
