SSI Aero Structures
Case Study: Streamlining the Sales Process for a Global Aerospace Manufacturer
SSI Aero Structures is a leading aerospace facility specialising in the manufacture and development of advanced aircraft structures for both military and commercial sectors.
Their unparalleled customer service had long been their competitive edge. SSI had mastered the ability to deliver the capabilities of a large contractor while maintaining the agility and responsiveness of a smaller company all without compromising on cost or quality.
However, this dedication to service created an unintended bottleneck. Clients had grown accustomed to dealing directly with senior SSI staff, receiving immediate, high-level attention at every stage of the relationship. While this approach was appreciated by clients, it was unsustainable for the business. The sales process was entirely dependent on senior personnel, leaving no room for scale or delegation.
To support future growth, SSI needed to build a structured sales system - one that could attract new clients, nurture leads, and guide them through a defined funnel from cold outreach to closed deals, without constant reliance on top-tier staff.
For legacy companies that predate the internet, developing scalable sales systems, structured processes, and trained sales teams can be a significant challenge. That’s where this project focused.
Brand Strategy
• Brand Positioning
• Brand Strategy
• Brand Audit
• Competitive Audit
Brand Identity
• Brand Guidelines
• Web Development
• SEO
Marketing
• Graphics
• Pay Per Click
• Art Direction
• Sales Material
The Outcome
SSI Aero Structures’ broad and complex range of bespoke services was reorganised and streamlined to make it easier for new prospects to quickly understand the company's core capabilities.
This new service hierarchy enabled the creation of more targeted and effective sales materials, which formed the foundation of a structured sales funnel. As a result, customer interactions became more strategic: the more complex the enquiry, the further the lead progressed through the funnel - until they were warm and qualified enough to engage with senior staff, who could then step in to help close the deal or address technical questions.
This system empowered junior salespeople to take ownership of early-stage conversations, while gradually deepening their knowledge of the industry through real client interactions all without overwhelming senior staff.
The Impact
By tiering the sales process, junior team members were able to field more enquiries, build relationships, and grow their expertise - all while learning from senior staff in a structured, scalable way.
At the same time, senior leadership was freed to focus on larger clients, more complex negotiations, and strategic growth rather than spending the majority of their time managing day-to-day communications with existing accounts.
The result was a sales process that was not only more efficient, but also more aligned with the long-term ambitions of the business.
Art Direction
New website built highlighting a sales funnel which reflected the new structure of the company
Sales & Marketing Material