Shimmer Research
Elevating Shimmer Research's Brand Presence
Shimmer Research were leading the charge in the Sensing Industry in terms of product development. However, in a competitive world of sensing technologies, convincing global brand leaders across multiple industries you are the best can be just as important as being the best.
Shimmer had to elevate their brand and marketing to that of innovative, thought leading, global player.
All marketing material was updated across all marketing touch points from website to sales material to apps. Their new found brand awareness elevating Shimmer into the next level of the Sensing Industry.
Objective: To enhance Shimmer Research's brand and marketing materials, positioning them as an innovative and leading global player in the sensing technology industry.
Brand Strategy
• Brand positioning
Brand Identity
• Brand Identity
• Product Sub-Branding
Marketing
• Graphic Design
• Iconography
• Art Direction
• Marketing Material
• UI App Design
Brand Strategy
Crafted a comprehensive brand strategy to elevate Shimmer's market presence and align with their innovative product offerings.
Brand Identity
• Visual Identity Design: Developed a cohesive visual identity to be utilised across all marketing materials, ensuring consistency and brand recognition.
• Logo Design: Created distinctive logos for various products, including Shimmer Sirona, to strengthen product branding.
• Iconography: Designed a set of custom icons to represent Shimmer's diverse product range and services, enhancing visual communication.
Marketing
• Marketing Material Design: Produced updated marketing materials, including brochures and sales collateral, to reflect the new brand identity and effectively communicate product benefits.
• Art Direction: Directed the visual presentation of marketing campaigns, ensuring alignment with the brand's innovative image.
• User Interface (UI) Design: Designed intuitive and user-friendly interfaces for Shimmer's applications, enhancing user experience and engagement.
• Animation: Developed animations to showcase product features and applications, aiding in customer understanding and engagement.
• Print Marketing: Created print materials such as business cards and packaging designs to support offline marketing efforts.
Outcome:
The comprehensive brand development and marketing efforts resulted in a strengthened brand presence for Shimmer Research, effectively positioning them as an innovative leader in the sensing technology industry.
"We needed to develop a brand that could be utilised across all marketing. Paul not only delivered...but made it extensible and dynamic with the future in mind. His ability to understand our company’s message lead to the realisation of our corporate branding beyond our expectations".
William Lyons - Marketing Manager, Shimmer Research
Advertising Campaigns
Marketing Material
Marketing Material
Marketing Material
Art Direction
Logo, iconography and UI design for Shimmer Sirona
Logo, iconography and UI design for Shimmer Sirona
Animation
Retail
Print Marketing
Logo, iconography and UI design
Art Direction